Super Seven, Mystic Merlinite, Infinite. This names just a few of the stones on the market that are trademarked names of stones that are available in the world today.
Just what is a trademarked stone? Who buys trademarked stones?
“A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller's products and distinguish them from the products of another. 15 U.S.C. 1127. For example, the trademark "Nike," along with the Nike "swoosh," identify the shoes made by Nike and distinguish them from shoes made by other companies (e.g. Reebok or Adidas). Similarly, the trademark "Coca-Cola" distinguishes the brown-colored soda water of one particular manufacturer from the brown-colored soda of another (e.g. Pepsi). When such marks are used to identify services (e.g. "Jiffy Lube") rather than products, they are called service marks, although they are generally treated just the same as trademarks.” ( taken from the following website: http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm)
So a trademark is a marketing tool. A very powerful marketing tool in the metaphysical arena. These trademarked stones have been purchased in quantity, given misnomers, registered with the US patent and trademark office, then have had beautiful stories written about the recent ‘discovery’ of them marketed worldwide for the purpose of selling them. These trademarked misnomers prevent other vendors from selling the same material under the trademarked name although it is the exact same material, often times of higher quality. The individuals that acquire the trademark often justify this by stating that they are paying for mass scale marketing and they do not want other vendors benefiting from it.
